Multicultural Fans - A Personally Invested Audience

The Power of Multicultural Audiences in Entertainment and Gaming

61% of US adults acknowledge the importance of diversity in entertainment and gaming. Multicultural fans actively seek representation and inclusion in entertainment, and 78% feel there is a need for more diversity. When it comes to gaming, 51% of multicultural audiences are spending more time gaming than ever before, with 61% self-identifying as video gamers.

Fandom, with its extensive reach and engaged community, is the perfect platform to connect with this audience.

Unlock the key insights on celebrating diversity and inclusion through Fandom's Multicultural Insights report. Discover the power and significance of multicultural audiences in today's landscape. Learn about the inclusive and welcoming environment Fandom provides for multicultural fans. Explore content solutions tailored to cater to the needs and values of this audience, including tentpole sponsorships, custom videos, and curated binge-watching guides. Find out how partnering with multicultural influencers can amplify engagement and reach.