Q42022 Travel Insights B2 B Site WD 01 Middle Marquee Insights Listings B2 B Site NT 1 1

Travel and Entertainment - Help Fans Celebrate their Fandoms IRL

Captivating Fans with Real-World Adventures

Evelyn Sum


B2B Marketing


abr. 20, 2023

The Power of Fandom-Generated Tourism:

Fans are now seeking immersive experiences beyond screens, fueling the rise of fandom-generated tourism. Many have found a passion for exploring real-life locations from beloved books, TV series, and films. Brands and destinations can tap into this trend to engage fans and unlock new opportunities for growth.

Popular franchises like Crazy Rich Asians, Game of Thrones, and The Lord of the Rings have demonstrated the significant impact of fandom-generated tourism. Singapore, Croatia, and New Zealand experienced surges in travel interest and revenue thanks to these fandoms.

Unlock the potential of fandom-generated tourism and connect with passionate fans. Discover how popular franchises have fueled travel interest and revenue in real-world locations. Gain insights into fans' desires for authentic travel experiences and the positive brand associations they develop. Learn how to enhance the fandom travel experience through compelling content and strategic partnerships with Fandom. From unique video content to tentpole sponsorships, explore effective strategies to engage with young, core fans and tap into this thriving market.

Don't miss out on the opportunity to unlock new growth possibilities and connect with fans through fandom-related travel experiences!

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