Campaign Overview

Fandom, a leading fan platform, and Paramount+, a renowned streaming service, have joined forces in an exciting full-year partnership to elevate fan engagement, foster brand love, and establish deeper connections with fans. This strategic collaboration leverages the power of fandom to create unforgettable experiences and drive enthusiasm for Paramount+'s beloved franchises.

P+ at The Fandom Party

One of the partnership's biggest moments occurred during Fandom's highly anticipated annual party in San Diego, where Paramount+ took center stage as the exclusive streaming sponsor. The event saw over a thousand enthusiastic guests immersing themselves in fan-first activations, with attention drawn to Star Trek: Strange New Worlds and Yellowjackets.

Paramount+ left a lasting impression on attendees through branded opportunities, themed swag giveaways, captivating picture ops, and other engaging experiences. A standout feature of the event was the immensely popular P+ photobooth, which allowed fans to interact with their favorite characters and shows in a fun and interactive way. The photobooth generated substantial social media buzz, amplifying the brand's reach.

Beyond the event, Paramount+ supplemented their impact with high-impact media takeovers, fueling fan awareness and excitement. By strategically aligning with key moments across Fandom's platform, Paramount+ successfully extended its brand reach to a wider audience of passionate fans.