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Fandom Appoints Jason Tollestrup as Vice President of Revenue Strategy & Operations

December 5, 2023

Former Washington Post Executive to Lead Revenue Growth Strategies for Fandom’s Portfolio of Brands

SAN FRANCISCO, CA – December 5, 2023 - Fandom, the world’s largest fan platform, is expanding its sales leadership team with the appointment of Jason Tollestrup as Vice President, Revenue Strategy and Operations. In this role, he will develop and implement comprehensive strategies to maximize Fandom’s global advertising revenue across all of the company’s owned and operated channels and platforms including, GameSpot, TV Guide, and Metacritic. Tollestrup is based in Washington D.C. and will report to Jeremy Steinberg, Chief Revenue Officer at Fandom.

As VP of Revenue Strategy & Operations, Tollestrup will use data driven insights to establish pricing and yield management strategies to drive revenue growth. Additionally, he’ll be responsible for the growth of programmatic channels, creating impactful revenue forecasts, monitoring performance against short and long-term targets, and enhanced sales processes.

“Jason is joining Fandom at an exciting time. We’re ramping up efforts to help brands create impactful fan strategies utilizing our valuable insights and targeted data to reach fans authentically where they’re at,” said Jeremy Steinberg, Chief Revenue Officer at Fandom. “With Jason’s addition to our team, I’m confident that Fandom will accelerate in 2024 and beyond.”

Tollestrup is a seasoned industry leader with extensive experience in programmatic advertising and data & addressability solutions. He spent over a decade in various senior sales positions at the Washington Post, most recently as VP of Programmatic Strategy and Yield. He’s also held senior roles at BlueVolt, an online learning platform and Hewlett-Packard. Tollestrup also serves on the board at PreBid.

About Fandom
Fandom is the world’s largest fan platform where fans immerse themselves in imagined worlds across entertainment and gaming. Reaching more than 350 million unique visitors per month and hosting more than 250,000 wikis, Fandom is the #1 source for in-depth information on pop culture, gaming, TV and film, where fans learn about and celebrate their favorite fandoms. Fandom’s Gaming division manages the online video game retailer Fanatical. Fandom Productions, the content arm of Fandom, enhances the fan experience through curated editorial coverage and branded content from trusted and established publishing brands GameSpot, TV Guide and Metacritic, along with its Emmy-nominated Honest Trailers and the weekly video news program The Loop. For more information follow @getfandom or visit:

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