No Marvel Fatigue Here! Marvel Claims Top Spot in Fandom's 2024 Franchise Factor Score for Film
Gaming Dominates the Chart, Capturing 75% of Top Titles in Overall Franchise List with Warhammer Leading
League of Legend’s Arcane Leads Television as Lord of The Rings and Fallout Make TV List Debuts
San Francisco, CA - December 9, 2024 – Today, Fandom, the world’s largest entertainment and gaming fan platform, announced its list of the top franchises of 2024, with Marvel claiming the top spot in the film franchise category — and ranking second in the TV franchise chart, propelled by the success of Deadpool vs. Wolverine and Agatha All Along. For the first time ever, gaming franchises captured the majority of spots — 75% in fact — in the overall category with Warhammer leading the charge, partly fueled by the content slowdown due to the entertainment industry strikes from 2023 and adaptations into TV & film. New entrant League of Legend’s Arcane ranked #1 in television with other large IPs Fallout and Lord of the Rings making the list for the first time.
The Franchise Factor Score is a weighted calculation against five criteria: Worldbuilding, High Critical and Fan Ratings, Fierce Fanbase, Cultural Relevance, and Consistency. These insights were analyzed and validated through Fandom’s robust proprietary first-party data — more than 350 million monthly unique visitors and 50 million pages of content across 250,000 wiki communities. This methodology provides a 360-degree view of franchises and fan interest across the entertainment and gaming landscape through the eyes of Fandom.
“Deadpool & Wolverine clearly had an impact, leading to a resurgence in the value of the Marvel franchise,” said Perkins Miller, CEO, Fandom, who also noted the continued strength of gaming on the list. “The depth and quality of stories in gaming continues to resonate beyond the console and PC: They are truly multi-platform franchises."
Based on Fandom’s 2024 Franchise Factor Score, here are the complete rankings:
Top 20 Overall Franchises of 2024
Key Findings:
For the first time, games dominated the list, claiming 15 of the 20 spots, illustrating the growth of the traditional gaming community and expansion of gaming into the larger entertainment ecosystem.
A key contributor to the shift was the reduced output of releases from key franchises over the past year due in part to the content slowdown caused by industry strikes.
Evergreen content, which keeps its large fanbase over many years thanks to engaging updates and events, represents almost every gaming entry on the list, thanks to quality updates, events, and releases.
Top 10 Gaming Franchises of 2024
Key Findings:
Warhammer made its chart debut at the top of the list, thanks to astronomical interest and love for this year’s Warhammer 40,000: Space Marine 2.
Roblox continues to be a dominant gaming platform, with multiple popular gaming franchises and thousands of new games added annually. Today, Roblox games make up 50% of all top trending games across Fandom’s platform.
Regular updates or new game launches sustain fans’ interest and keep franchises top-of-mind, leading to Corekeeper, Darksiders, Travellers Rest, Satisfactory, and Frostpunk topping Fandom’s chart of emerging franchise giants.
Top 10 Movie Franchises of 2024
Key Findings:
Marvel moved into the top position, knocking out fellow Disney property Star Wars, which had held the top seat for the previous two years. The move can be attributed to the success of Deadpool vs. Wolverine and the high anticipation for films such as Thunderbolts, Captain America: Brave New World, and the recently confirmed fourth Tom Holland-led Spider-Man film.
Winnie the Pooh edged into the top 10 for the first time, driven by both interest in the Disney version of the character and the non-Disney Blood and Honey films.
Almost all the movie franchises on the list have an associated TV series (e.g. Agatha All Along for Marvel, The Acolyte for Star Wars, Rings of Power for Lord of the Rings, and Knuckles for Sonic, to name a few), highlighting the value of multi-platform expansions.
New content releases throughout 2024 including Alien: Romulus, Rings of Power season two, and the long-awaited fourth installment of Beverly Hills Cop has spiked fans’ interest with their existing communities. The expansion of content on streaming platforms including Divergent has brought new fans to the franchise, making it one of the fastest growing in 2024.
Top 10 TV Franchises of 2024
Key Findings:
League of Legends’ Arcane debuted in the top position of Top TV Franchises driven by the season two release on Netflix along with the halo effect of updates to the popular game, which also ranks as a top gaming franchise of 2024.
Fallout made its premiere on the list thanks to positive reviews from critics and fans alike as well as existing fans of the game supporting the franchise’s expansion to TV.
Once again speaking to the importance of keeping content fresh & new, recurring or recently updated shows is why hits like The Ghost and Molly McGee and Only Murders in the Building have grown in popularity this year.
Licensing deals can also revitalize franchises - Jane the Virgin and Devious Maids are being discovered and rediscovered by fans after joining new streaming services.
About Fandom
Fandom is the world’s largest fan platform where fans immerse themselves in imagined worlds across entertainment and gaming. Reaching more than 350 million unique visitors per month and hosting more than 250,000 wikis, Fandom is the #1 source for in-depth information on pop culture, gaming, TV and film, where fans learn about and celebrate their favorite fandoms. Fandom’s Gaming division manages the online video game retailer Fanatical. Fandom Productions, the content arm of Fandom, enhances the fan experience through curated editorial coverage and branded content from trusted and established publishing brands Gamespot, TV Guide and Metacritic, along with its Emmy-nominated Honest Trailers. For more information follow @getfandom or visit: www.fandom.com.
Press Contacts
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Jeffrey Epstein, 42West/jeffrey.r.epstein@42west.com