Brand & Fan Safe Guaranteed.
As the world's largest platform for fans, Fandom has a responsibility to create a safe, welcoming and inclusive environment for both our fans and brands.
ABOUT OUR ENVIRONMENT
UGR - NOT UGC
Fandoms' 50 million pages aren't typical UGC. Instead, it's User Generated Reference (UGR) - where fans collaborate to accurately document entertainment and gaming worlds. Every submission is highly moderated to ensure quality and brand safety.
No Ads on Chat or Forums
While Fandom fosters community and conversation among fans, we aim to keep these spaces safe and unrestricted, free from ads.
False Flags
At Fandom, brand and fan safety are top priorities, though up to 25% of content may be misflagged by brand safety tools. We're committed to keeping ads away from objectionable content, with many clients using IAS or DoubleVerify for added assurance. However, we face challenges that result in False Flags. Common Examples Below:
Ensuring Brand Safety & Suitability
Fandom has a rigorous multi-step moderation process to ensure a brand safe environment.
SAFETY
Fandom ensures your brand stays in safe environments, with 98% of content rated brand-safe by IAS and DV. WE actively remove spam, hate speech, slurs, and misinformation.
SUITABILITY
Fandom ensures ads appear alongside content that fits your brand and audience. We use advanced tools and targeting filters to place your campaign in the best environments across 50M+ pages.
The Three D's of Brand Safety at Fandom
What happens if something gets through our initial moderation filters?
DEACTIVATED
Pages violating our Terms of Service, including explicit content, hate speech, spam, or idealogical posting.
Removed from Fandom.
DEMONETIZED
Pages with content advertisers may find objectionable (e.g., adult themes or live discussions).
Ads suppressed but still live on Fandom.
DECISIONED
Pages within our guidelines, but not suitable for all advertisers (e.g., children's content).
Live with options to suppress or target.
Partnerships & Certifications & Compliance
Fandom's works closely with brand safety partners and regulatory bodies to ensure that our environment can be trusted by both users and advertisers
PARTNERS:
COMPLIANCE:
Fandom is in full compliance with current industry regulations and frameworks including:
Connect With Us
Want to work with us or one of our brands? Reach out!
